Facebook & Instagram Ads

Reach homeowners before they start searching.

Most homeowners don't search for a new pergola or fresh carpets until something pushes them. Meta Ads put your best work in front of them first, so when they're ready, you're the one they remember.

Homeowner on the sofa at dusk scrolling a social feed on their phone, showing a sponsored pergola ad from one of our clients

What you get

We handle everything from the first ad to the moment the lead hits your phone.

  1. 01

    Creative that sells

    Ad copy, images and video built around your real projects: before-and-afters, transformations and reviews that make people stop scrolling.

  2. 02

    Local targeting

    Homeowners in the postcodes you actually want to work in, filtered by the signals that point to real buyers.

  3. 03

    Qualifying lead forms

    Smart questions on budget, timeframe and job type so you spend your time quoting serious enquiries, not tyre-kickers.

  4. 04

    Instant lead alerts

    Leads go straight to your phone, inbox and CRM the second they come in, with automated follow-up so nobody goes cold.

  5. 05

    Retargeting

    Stay in front of homeowners who visited your site or watched your ads but weren't quite ready to enquire.

  6. 06

    Clear reporting

    Plain-English reports on spend, cost per lead and jobs booked, so you always know what your money is doing.

Why Facebook and Instagram work for trades

A stunning pergola, freshly fitted carpets or made-to-measure blinds sell themselves. Facebook and Instagram let you show that work to exactly the right homeowners, at a fraction of the cost of traditional advertising.

  • Create demand, don't wait for itReach people planning a project months before they'd ever type it into Google.
  • Exclusive leadsEvery enquiry is generated for your business only and never shared with competitors.
  • Scale up or downDiary full? We ease off. Quiet month coming? We turn it up.
01

Audit & strategy

We review your area, services and past marketing, then build a campaign plan around your most profitable jobs.

02

Launch

Creative, targeting, lead forms and CRM automations are tested end to end before a penny is spent.

03

Optimise weekly

We test new angles and creative constantly to bring your cost per lead down and lead quality up.

Recent results

Meta Ads Manager showing 190 form leads at $20.41 per lead, and NZ$258,405 of completed jobs
Pergolas · Meta Ads

190 leads, NZ$258k+ in completed jobs

Facebook & Instagram lead form campaign for a pergola installer: 190 leads at $20.41 each, turning into NZ$258,405 of completed work.

Meta Ads Manager showing 61 website leads at $25.81 per lead, and £38,740 of closed jobs
Flooring · Meta Ads

61 leads, £38k+ in jobs closed

Meta Ads campaign for a flooring company: 61 leads at $25.81 each, turning into £38,740 of closed work.

Meta Ads questions

Do Facebook leads actually turn into jobs?
They do when the campaign is set up properly. Qualifying questions, fast follow-up and the right creative are what separate real enquiries from low-quality ones. That's what we build in.
Do I need to provide photos and videos?
Photos of your real projects always perform best, so we'll ask for what you have. We'll guide you on what to capture on site and handle all the editing and copywriting.
How much should I spend on ads?
It depends on your area, services and how many jobs you can take on. We'll recommend a starting budget on your strategy call and scale it as results come in.
Will the leads come only to me?
Yes. Campaigns run under your brand, for your business. The leads are 100% yours.

Let's get your phone ringing.

Book a free strategy call and we'll show you how a Meta Ads campaign would work for your business and area.

Book your free call