Google Search & Local Services Ads

Be the first call when they search for what you do.

When a homeowner types "pergola installers near me" or "carpet fitters in my area", they're ready to hire. We make sure your business is the one they see, and the one they call.

Homeowner on their patio at dusk searching for pergola installers near me, with a sponsored pergola ad at the top of the search results

What you get

Every pound is pointed at people who need your service, in your area, right now.

  1. 01

    Search campaigns

    Tightly-themed campaigns built around the exact phrases your customers use, with ads written to win the click.

  2. 02

    Local Services Ads

    Setup and management of Google's pay-per-lead listings with the trusted Google badge, right at the top of the page.

  3. 03

    Location targeting

    Ads shown only within your service area, with bids adjusted for the postcodes and times that bring the best jobs.

  4. 04

    Negative keywords

    We constantly block searches like "DIY", "jobs" and "cheap" so your budget isn't spent on people who'll never hire you.

  5. 05

    Call & form tracking

    Every call and enquiry tracked back to the keyword and ad that drove it, so we know exactly what's working.

  6. 06

    Landing pages

    Dedicated, fast pages for each service that turn clicks into enquiries far better than a generic homepage.

Why Google works for trades

When a homeowner searches for a pergola, new carpets or made-to-measure blinds, they're ready to get quotes, and they usually call one of the first businesses they see. Google Ads put you at the top of the page at that moment.

  • Ready-to-buy enquiriesPeople searching for your service are already looking to hire.
  • Top of the page, fastNo waiting months for SEO. Appear above competitors from the day the ads go live.
  • Total controlChoose the services, areas and hours you want enquiries for.
01

Keyword & competitor research

We find the searches that lead to profitable jobs in your area, and look at what competitors are doing.

02

Build & track

Campaigns, ads, landing pages and conversion tracking set up properly from the start.

03

Refine & scale

Weekly search-term reviews, bid adjustments and ad testing to keep lowering your cost per lead.

Google Ads questions

What's the difference between Search Ads and Local Services Ads?
Search Ads charge per click and give full control over keywords and landing pages. Local Services Ads show at the very top with a Google badge and charge per lead. Where available, running both usually gives the best coverage.
I tried Google Ads before and it didn't work. Why would this be different?
Most failed campaigns come down to broad keywords, no negative keywords, no tracking and sending traffic to a generic homepage. We fix all four from day one, and we'll happily review your old account on our call.
Do I need a new website to run Google Ads?
Not necessarily. We'll often build dedicated landing pages for your campaigns, which tend to convert better than a standard website anyway.
How much should I spend?
It depends on competition in your area and the services you offer. We'll give you a clear recommendation on your strategy call.

Own the top of Google in your area.

Book a free strategy call and we'll show you what homeowners near you are searching for, and how to win those jobs.

Book your free call